Want to learn more about mobile marketing, but can’t make it to any of the conferences? Join me for a 2 hour webinar about mobile marketing on January 20th at 9am PST. The outline is included below. Click here to register for more information about Ten Ways to Get Started in Mobile Marketing.
Learn basic mobile marketing strategies that are attracting mobile traffic today. The session will focus on mobile SEO, but will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email. You will learn what you need to know to develop, launch and track a mobile marketing strategy.
This program is intended for mobile and traditional SEO/SEM consultants, site designers, developers, in-house search engine marketing specialists, agency representatives and Internet consulting professionals who want to make the most of the opportunity search engines offer.
Attendees Will Learn To:
- Understand how mobile marketing fits into the traditional and online marketing mix
- Determine what mobile marketing strategy is most appropriate for your target market
- Update your existing site to be found and used on a variety of mobile devices
- Choose a mobile site architecture that will work for your site and your customers
- Direct mobile meta crawlers and mobile users to mobile content
- Author meta data that ranks well in mobile search and is compelling for mobile searchers
- Leverage local and universal search results in mobile search engines
- Provide a good mobile user experience for all mobile devices
- Test mobile websites to ensure they render correctly across different devices
- Track and evaluate your mobile success
- Anticipate future opportunities in mobile marketing
Agenda
- What is Mobile Marketing & Mobile SEO?
- Definitions & Statistics
- Included Technologies
- General Goals
- What are the Tenants of a Good Mobile Marketing Strategy?
- Find-ability
- Usability
- Interactivity
- How do you Develop a Mobile SEO Strategy?
- Mobile Site Architecture
- Content Development for Mobile
- Mobile-Specific Site Features
- Keyword Selection for Mobile
- Universal & Local SEO for Mobile
- A Three-Minute Overview of Text Messaging and Couponing Opportunites
- The Future for Mobile Marketing
- Web Access Trends
- Growth of Mobile Infrastructure and Networks
- Addressing Privacy Concerns