In this interview, Byron, from SEO PR and I talk about SES London. In the mobile session, on the 17th I will be giving lots of new statistics and graphs that show how mobile internet adoption and the adoption of mobile web search are being used around hte world. I will talk about the mentality of mobile searchers, and how that should impact your web strategy if you are hoping to reach a mobile audience. Mobile is different, and people are using methods other than just traditional mobile search, (like mobile applications and location based search) to find what they are looking for, so I’ll also talk about how you can use those to improve your mobile presence.
Byron and I also talk about the half day mobile training that will happen on Februrary 20th. In that I will give deep explanations of what companies should do to improve their mobile web presence. It will focus on SEO, but will also cover mobile applications, mobile email and SMS marketing. If you are on the fence, and not sure if you should attend or not, there will be cake, if that makes your decision any easier!