Category Archives: Integrated Mobile Marketing
Mobile Couponing, SMS & QR Codes: What You Need to Know
Mobile Moxie on the Road, Part 6 Presented in Sydney, Australia; April 2011 So, you’re getting more widely versed in Mobile Marketing. Maybe you have optimized your site, your email campaigns, or even created an app. What do you do … Continue reading
Promoting App Reviews with Tweets
How to Drive App Reviews, that will Drive AppStore Rankings So, we can’t know for sure, but it is a pretty good bet that rankings and reviews play heavily into ALL of the AppStores ranking algorithms. This means that the … Continue reading
Promoting Mobile Apps from Your Website
Mobile SEO: Promoting Mobile Apps from Your Website Apps are definitely an important aspect of mobile marketing, but they are frequently not marketed effectively enough to hit critical mass or achieve the desired number of downloads, causing the project to … Continue reading
File Naming for Your Mobile Website
Mobile SEO: File Naming for Your Mobile Website Once you have set up user-agent detection and redirection, you can think about the file naming and architecture of your site. Just as in traditional SEO, keyword-rich urls are important in mobile … Continue reading
Mobile SEO: Considering your Mobile Web Strategy
Mobile SEO: Considering your Mobile Web Strategy Mobile web access is growing by leaps and bounds each year. If you are not paying attention to your mobile web traffic, you probably should be. Mobile web visitors tend to be the … Continue reading
SEOmoz White Board Friday- SMX Advanced
So I was lucky enough to get in a quick interview with Rand Fishkin at SMX Advanced this week. In this video we just talk about some of the great sessions at the conference, and then talk a bit about Mobile PPC. I got so excited that I interrupted Rand in order to finish a point – Woops! Sorry Rand!
Here is the video:
SEOmoz Interview – Cindy Krum on Adwords for Mobile from Scott Willoughby on Vimeo.
RIM Unseats Apple in The NPD Group’s Latest Smartphone Ranking
Buy-one-get-one promotions helps RIM increase U.S. consumer market share in first quarter of 2009
PORT WASHINGTON, NEW YORK, May 4, 2009 – According to The NPD Group, a leader in wireless industry market research, an aggressive “buy-one-get-one” promotion by Verizon Wireless helped RIM’s BlackBerry Curve move past Apple’s iPhone to become the best-selling consumer smartphone in the U.S. in the first quarter (Q1) of 2009. RIM’s consumer smartphone market share increased 15 percent to nearly 50 percent of the smartphone market in Q1 2009 versus the prior quarter, as Apple’s and Palm’s share both declined 10 percent each.
Based on U.S. consumer sales of smartphone handsets in NPD’s “Smartphone Market Update” report, the first-quarter 2009 ranking of the top-five best-selling smartphones is as follows:
1. RIM BlackBerry Curve (all 83XX models)
2. Apple iPhone 3G (all models)
3. RIM BlackBerry Storm
4. RIM BlackBerry Pearl (all models, except flip)
5. T-Mobile G1
Continue reading
WebPro News Interview: Attribution & Mobile Marketing
I got to catch up with Mike McDonald at WebPro News while I was at SES New York. We had a great little chat about two sessions that I spoke on.
Here is the video:
Comms Day Interview: Search to usher in the mobile marketing revolution?
Before SMX Sydney, I had the opportunity to talk to Laraine Davis from CommsDay, which is an Australian publication that focuses on the telecom industry. Petroc Wilton did a great write up on the conversation. I can’t find a version of it live on the web, so I included it below. Enjoy!
Search to usher in the mobile marketing revolution?
The unique properties of mobile search could be a key piece of the mobile marketing puzzle – but it risks being stymied in Australia by high mobile data charges, according to Rank-Mobile founder Cindy Krum. Ahead of her presentation at the Search Marketing Expo next week in Sydney, Krum spoke to CommsDay about the marketing potential of mobile search and future directions the technology might take.
- RT @aknecht: Facebook Timeline: 9 Best Practices for Brands http://t.co/08iW7Ci6 RT @mashable 15 hrs ago
- Bummer!! RT @CarrieHill: Crap! RT: @katiesmallbiz Verizon to Phase Out Unlimited Data Plans http://t.co/DDSO6B4J #business #news 18 hrs ago
- RT @webmona: Local Ad Spending Makes a Big Move to Mobile http://t.co/9pJTbhJ3 via @mobileMW 19 hrs ago
- RT @Cisco_Mobile: Here's how Google is creating a Siri-like virtual assistant http://t.co/KajERDeT 19 hrs ago
- RT @Cisco_Mobile: Facebook billionaire Eduardo Saverin Backs Mobile Wallet Contender Crowdmob http://t.co/UYds8NR5 cc @davidschropfer 19 hrs ago
- More updates...