Mobile Moxie on the Road, Part 2 Presented in Sydney, Australia; April 2011 How To Optimize for Search in App Stores In this presentation we explore the tactics you can use to optimize your mobile phone applications for the search … Continue reading
How to Drive App Reviews, that will Drive AppStore Rankings So, we can’t know for sure, but it is a pretty good bet that rankings and reviews play heavily into ALL of the AppStores ranking algorithms. This means that the … Continue reading
SEO: The Amazon Android AppStore NOTE: This post is actually about mobile-site SEO, as it has been done for the recent launch of the Amazon Android AppStore. There are things you might be able to glean from it about how … Continue reading
One of the biggest problems with the current mobile search engine algorithm is that it has a difficulty understanding which page to rank when both a mobile and a traditional version of the page is available. If you leave it up to the search engines, even the mobile search engines tend to pick the traditional version of a page. This is because algorithmically, the traditional pages have more history and links than their newer mobile counterparts. Continue reading
In most cases, when you endeavor to create a mobile website, you are planning on adapting content from your traditional website. This adaption of content can be done to varying degrees, but the minimum goal of your mobile site should be to provide a usable experience for ‘conversion.’ ‘Conversion’ is the end business reason for having a website in the first place – Whatever the goal of the site is, either to drive sales, downloads, signups or awareness, the conversion should be possible on a mobile handset without frustration. Continue reading
Mobile SEO: Pagination – Articles & eCommerce There is a divide in the mobile community about the value of pagination. Pagination is the act of breaking long articles into multiple urls or pages on the web. It was quite popular … Continue reading
Mobile SEO: User Agent Detection and Redirection If you haven’t noticed, there is a lot of room for improvement in the mobile search algorithms. The main way that the current algorithms fall short, is in knowing when to rank a … Continue reading
Driving AppStore Rankings in Google with Links Apps can rank in Google and other search engines. As the world of applications becomes more and more crowded, people will be looking to Google for application search. Google’s algorithm is much more … Continue reading
After you Submit the Application: How to Own Your App Search Results Pages Don’t forget that the same marketing strategies that work on your traditional website will work to promote your application in Google. This includes both SEO and PPC. … Continue reading
Mobile SEO: File Naming for Your Mobile Website Once you have set up user-agent detection and redirection, you can think about the file naming and architecture of your site. Just as in traditional SEO, keyword-rich urls are important in mobile … Continue reading