Mobile Moxie on the Road, Part 5 Presented in Sydney, Australia; April 2011 While mobile marketing is definitely awesome, it isn’t always easy. Here we will discuss the most common hurdles in mobile marketing, and how to overcome them. For … Continue reading
Mobile Moxie on the Road, Part 3 Presented in Sydney, Australia; April 2011 16 Mistakes to Avoid When Developing a Mobile Website So, you’re thinking of creating a mobile website. Good idea! Before you get started, learn these 16 mistakes … Continue reading
Mobile Moxie on the Road, Part I Presented in Sydney, Australia; April 2011 How To Decide Whether a Mobile Web App or Phone App is Right for You Mobile Moxie hit the road for Sydney in April, 2011 and presented … Continue reading
SEO: The Amazon Android AppStore NOTE: This post is actually about mobile-site SEO, as it has been done for the recent launch of the Amazon Android AppStore. There are things you might be able to glean from it about how … Continue reading
One of the biggest problems with the current mobile search engine algorithm is that it has a difficulty understanding which page to rank when both a mobile and a traditional version of the page is available. If you leave it up to the search engines, even the mobile search engines tend to pick the traditional version of a page. This is because algorithmically, the traditional pages have more history and links than their newer mobile counterparts. Continue reading
In most cases, when you endeavor to create a mobile website, you are planning on adapting content from your traditional website. This adaption of content can be done to varying degrees, but the minimum goal of your mobile site should be to provide a usable experience for ‘conversion.’ ‘Conversion’ is the end business reason for having a website in the first place – Whatever the goal of the site is, either to drive sales, downloads, signups or awareness, the conversion should be possible on a mobile handset without frustration. Continue reading
Mobile SEO: Pagination – Articles & eCommerce There is a divide in the mobile community about the value of pagination. Pagination is the act of breaking long articles into multiple urls or pages on the web. It was quite popular … Continue reading
Mobile SEO: User Agent Detection and Redirection If you haven’t noticed, there is a lot of room for improvement in the mobile search algorithms. The main way that the current algorithms fall short, is in knowing when to rank a … Continue reading
Mobile SEO: Promoting Mobile Apps from Your Website Apps are definitely an important aspect of mobile marketing, but they are frequently not marketed effectively enough to hit critical mass or achieve the desired number of downloads, causing the project to … Continue reading
After you Submit the Application: How to Own Your App Search Results Pages Don’t forget that the same marketing strategies that work on your traditional website will work to promote your application in Google. This includes both SEO and PPC. … Continue reading