Category Archives: Mobile Marketing Videos
SEOmoz White Board Friday- SMX Advanced
So I was lucky enough to get in a quick interview with Rand Fishkin at SMX Advanced this week. In this video we just talk about some of the great sessions at the conference, and then talk a bit about Mobile PPC. I got so excited that I interrupted Rand in order to finish a point – Woops! Sorry Rand!
Here is the video:
SEOmoz Interview – Cindy Krum on Adwords for Mobile from Scott Willoughby on Vimeo.
WebPro News Interview: Attribution & Mobile Marketing
I got to catch up with Mike McDonald at WebPro News while I was at SES New York. We had a great little chat about two sessions that I spoke on.
Here is the video:
SMX West: Interview with Abby Prince from WebPro News
Hi Everyone,
This is an interview I did with Abby Prince from WebPro News. We talk about how mobile is creeping into all of the conversations at shows like SMX West, and how mobile will be integrated into lots of different types of advertising campaigns. We also talk about me starting Rank-Mobile, and how Rank-Mobile can help companies integrate their on and off-line marketing with mobile. Mobile marketing makes everything a direct response that is measurable, and in a down economy, it is really important to be able to track and prove ROI, so we talk about how mobile marketing can help you do that too.
Ten Ways to Get Started in Mobile Marketing-Webinar, Jan. 20, 2009
Hi Everyone,
I will be doing a mobile marketing webinar on January 20th 9am Pacific, noon, Eastern. This is a video that previews what we will be talking about. The webinar talks about how mobile can help marketers reach customers in the most targeted and personal way possible, right when they are making a purchase decision. This workshop will be great for online marketers, but also with off-line marketers who want to bridge the gap between on and off-line marketing. We will focus on mobile SEO and development, but also briefly cover SMS and mobile email strategties. I will cover how mobile fits into the marketing mix. Mobile isn’t meant to stand on its own, so we will discuss how it can be most effectively integrated into your existing marketing campaigns. The workshop will discuss 10 ways to get started in mobie marketing, and fill focus on the three tennants of a good mobile marketing strategy: findability, interactivity and usability.
This workshop will be highly interactive, and we will encourage specific questions and discussion. The cost is $395. Click here to learn more about the workshop: Ten Ways to Get Started in Mobile Marketing or click here to register for the Mobile Marketing Webinar.
SES London Mobile Session & Training Preview – Byron Gordon
In this interview, Byron, from SEO PR and I talk about SES London. In the mobile session, on the 17th I will be giving lots of new statistics and graphs that show how mobile internet adoption and the adoption of mobile web search are being used around hte world. I will talk about the mentality of mobile searchers, and how that should impact your web strategy if you are hoping to reach a mobile audience. Mobile is different, and people are using methods other than just traditional mobile search, (like mobile applications and location based search) to find what they are looking for, so I’ll also talk about how you can use those to improve your mobile presence.
Byron and I also talk about the half day mobile training that will happen on Februrary 20th. In that I will give deep explanations of what companies should do to improve their mobile web presence. It will focus on SEO, but will also cover mobile applications, mobile email and SMS marketing. If you are on the fence, and not sure if you should attend or not, there will be cake, if that makes your decision any easier!
Mobile SEO Interview: SES Chicago Interview, Duncan Alney
Hi Everyone,
This is an interview I did with Duncan Alney from FirebellyFilms.com. In the video we talk about what sites can do to improve their search engine rankings on mobile search engines. We also talk about how mobile can bridge the gap between on and off-line behavior, and how that will force companies to improve their online presence to cater to a more mobile audience. Finally, we talk about how the mobile phone, and mobile search can give us the ability to more track how a company’s online presence and influence off-line behavior.
Enjoy!
PS: Yes I noticed the misspelling. We are working on it!
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SES Chicago – Interview About Net Neutrailty & Mobile Net Neutrality
This is an interview that I did at SES Chicago 2008. Abby and I talk about how Net Neutrality and Mobile Net Neutrality can impact your search marketing efforts.
SMX East Interview About the Future of Mobile Search
This is an interview I did after my session at SMX East about Mobile Site Architecture. SMX East was a great conference!
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