Best Buy uses QR codes throughout their stores to allow people to view product information about anything in the store. Next to the price, they always include a QR code for more information or to read reviews. It also helps create awareness for their mobile site and subscription services.
Chicago Tribune created mobile alerts called CHISPORTS and METROMix each respectively dedicated at notifying people about Chicago sports news and Chicago events. They were both free subscriptions to enhance the newspaper subscription.
This add asks customers to take a picture of the QR code to watch the Macy\'s Find Your Magic video. These types of campaigns increase customer engagement. In this case, prepping viewers of the hottest finds for the holiday season.
This mobile campaign directs travelers to text their flight number to a shortcode to determine what terminal their flight departs from during a time when changes were taking place at the airport. It also reminds travelers that their mobile phones will not work underground, and directs them to do this during the period when the train runs above ground.
At the checkout counter, the card swipe machine displays an add to text \"Start\" to a mobile short code in order to receive mobile coupons to the shopper\'s mobile device. By signing up, the customer will receive a 15% off discount.
Displayed on the taxi cab advertisement screen, this ad directs iPhone users to search for their NYC News App in the App Store. It also instructs Android users to find it in the Market. For non iPhone/Android taxi passengers with web-browsing phones, a mobile-optimized website is advertised.
This email campaign advertises a new TechSmith App: Coach\'s Eye. The email body provides links to the iPhone App Store, a video of the app in action, and a special introductory price for a limited time. It also links to a webpage about the app.
This print ad provides a QR code that directs a mobile user to more information about their interactive retail technology service for wireless phone retailers. The ad also provides a url for those without QR readers on their phones.
The Geico website displays this one page add for their \"Brostache\" app. Included in the add are direct links to the iPhone App Store, Android Marketplace, a QR code, as well as a link to the app for Facebook for those without iPhones/Androids.
The in-store posters in this IZOD campaign prompt shoppers to text a message to a short code to be given an immediate $5 off of their purchase. Shoppers are then added to a mobile coupon/information subscription.
The sign-up screen for Chase Mobile services allows you to fill in your mobile phone information online, or text it to a short code number to get your mobile banking details immediately. You are also given the option to receive account alerts on your mobile phone.
When accessing the Wells Fargo banking website from a mobile device a mobile-optimized version (in this example, for iPhone) is served. The landing page provides options to log-in, find nearby ATM/branch locations, or access the full site. It also gives a link to the iPhone App store to buy the Wells Fargo application.
This email advertises the mobile application developed for conference-goers. All of the features of the app are described and links bring users to specific download pages for iPhone/iPad and Android/Blackberry and other phones.
Th Design is the Difference campaign consists of two-page advertisements pairing designers with the design features of the REACH toothbrush. A QR code is provided and those who scan the code are entered for a $3,000 prize. Instructions on downloading a QR scanner by texting a shortcode, and entering the contest online, are also provided.
Doing a mobile Google Places search for \'McDonalds\' led to the closest McDonald\'s restaurant listing, including a click-to-call phone number, address, map, directions and reviews at the top of the search results.
The in-flight magazine included an article about checking in on your next flight with your mobile phone, as well as a Delta Airlines App. QR codes were provided for more information and to download the app.
On the First Bank mobile website a link for free books provides users with the ability to download books to their mobile devices free of charge, while also giving them the opportunity to sign up for a bank account.