An SMS call to action on the side of a Slurpee cup. Used to get opt in to a vip program. Small Slurpees were given away free in these to celebrate 7-11\'s 20th birthday.
A we banner marketing The Gap\'s Black Friday sale, offering to send out a wake-up reminder to people who want to be the first into the stores and get the special deals.
CNN app sponsorship - Included a sponsored loading page and banners though out the app which led to a rich multi-page information about the new Lexus models.
SMS call to action in a Singapore newspaper. Call to action asks for lots of information including age and weight so that they can set up an appointment.
A campaign that ran in the corner of the screen to get people to text in to join the fan club. Fans would receive reminder notifications when there was a new show on.
Best Buy uses QR codes throughout their stores to allow people to view product information about anything in the store. Next to the price, they always include a QR code for more information or to read reviews. It also helps create awareness for their mobile site and subscription services.
US Weekly allows people to text in to vote on which celebrity looked better in the same outfit. They then opt you in to receiving celebrity news alerts on your phone.
This was a banner ad running on Echofon - a twitter application. It did not seem well targeted, unless they could see that I was tweeting about being in London.....
A 2 page spread to help launch the new Neuro line of specialized energy drinks includes a QR code to take readers to more information about the new drinks.
Zappos promoted their iPhone app on their mobile website. It was a JavaScript promotion that was only shown to people visiting the mobile site from an iPhone
Advertisement on a Billboard for Ford Fiesta racing game, grand prize winner receives a 2011 Ford Fiesta. Download the game and play, the person with the most laps will win.
Microsoft Snaptag used in women\'s magazine in an article about the sexiest men alive in 2012. Snaptag got viewers to more information about the candidates.
QR Code for First Act music. Providing musicians with information on things like how to change guitar strings, product manuals, high end music supplies and much more.
QR Code on a Pepsi cup, Snap QR Code and see the video on the MTV Music awards show. It sums up what happened at the awards show. Brought to you by Pepsi.
Chicago Tribune created mobile alerts called CHISPORTS and METROMix each respectively dedicated at notifying people about Chicago sports news and Chicago events. They were both free subscriptions to enhance the newspaper subscription.
This add asks customers to take a picture of the QR code to watch the Macy\'s Find Your Magic video. These types of campaigns increase customer engagement. In this case, prepping viewers of the hottest finds for the holiday season.
Advertisement for GreenWorks Clorox cleaning products in Real Simple Magazine. The ad contains a QR Code which links to the Facebook page for more information on green living tips.
This mobile campaign directs travelers to text their flight number to a shortcode to determine what terminal their flight departs from during a time when changes were taking place at the airport. It also reminds travelers that their mobile phones will not work underground, and directs them to do this during the period when the train runs above ground.
At the checkout counter, the card swipe machine displays an add to text \"Start\" to a mobile short code in order to receive mobile coupons to the shopper\'s mobile device. By signing up, the customer will receive a 15% off discount.
Displayed on the taxi cab advertisement screen, this ad directs iPhone users to search for their NYC News App in the App Store. It also instructs Android users to find it in the Market. For non iPhone/Android taxi passengers with web-browsing phones, a mobile-optimized website is advertised.
This email campaign advertises a new TechSmith App: Coach\'s Eye. The email body provides links to the iPhone App Store, a video of the app in action, and a special introductory price for a limited time. It also links to a webpage about the app.
This print ad provides a QR code that directs a mobile user to more information about their interactive retail technology service for wireless phone retailers. The ad also provides a url for those without QR readers on their phones.
This billboard is placed in the security line at the airport and instructs people to scan the QR code for more information on why TSA implements certain security measures.
The Geico website displays this one page add for their \"Brostache\" app. Included in the add are direct links to the iPhone App Store, Android Marketplace, a QR code, as well as a link to the app for Facebook for those without iPhones/Androids.
The in-store posters in this IZOD campaign prompt shoppers to text a message to a short code to be given an immediate $5 off of their purchase. Shoppers are then added to a mobile coupon/information subscription.
The sign-up screen for Chase Mobile services allows you to fill in your mobile phone information online, or text it to a short code number to get your mobile banking details immediately. You are also given the option to receive account alerts on your mobile phone.
The ad directs readers to download a mobile phone app, then scan the code on the page to have immediate access to purchasing the clothes and accessories shown in the add.
When accessing the Wells Fargo banking website from a mobile device a mobile-optimized version (in this example, for iPhone) is served. The landing page provides options to log-in, find nearby ATM/branch locations, or access the full site. It also gives a link to the iPhone App store to buy the Wells Fargo application.
This email advertises the mobile application developed for conference-goers. All of the features of the app are described and links bring users to specific download pages for iPhone/iPad and Android/Blackberry and other phones.
Th Design is the Difference campaign consists of two-page advertisements pairing designers with the design features of the REACH toothbrush. A QR code is provided and those who scan the code are entered for a $3,000 prize. Instructions on downloading a QR scanner by texting a shortcode, and entering the contest online, are also provided.
Doing a mobile Google Places search for \'McDonalds\' led to the closest McDonald\'s restaurant listing, including a click-to-call phone number, address, map, directions and reviews at the top of the search results.
In this magazine ad a QR is provided for readers to scan and access the recipe in the ad, as well as other recipes and information about cooking with Splenda.
This magazine ad for Armani Exchange provides a QR code to download the Style Exchange App. A URL is also provided in case the reader does not have a QR code scanner.
This magazine ad promotes a new Reader\'s Digest iPhone application for home remedies. It also provides information that it is one of 12 new apps that will launch this year.
The QR code is displayed in the window of the GAP store. The QR code sends visitors to the Facebook page to \\\'like\\\' the store for new product information, in-store events, etc.
This in-magazine ad promotes a contest in which readers download a QR code reader and \'snap\' QR codes throughout the issue for a chance to win various prizes and 5 grand prizes of $1000.
The in-flight magazine included an article about checking in on your next flight with your mobile phone, as well as a Delta Airlines App. QR codes were provided for more information and to download the app.
Prompts to send an SMS to a short code for more information on an apartment complex result in detailed information on renting and a contact phone number SMS responses.
On the First Bank mobile website a link for free books provides users with the ability to download books to their mobile devices free of charge, while also giving them the opportunity to sign up for a bank account.
SMS campaign for coupons from Raley\'s Stores. The first keyword \"coupon\" is not recognized, but the second, \"coupons\" returns a confirmation that the user has been subscribed.
The magazine ad contains a QR code and information about downloading a code reader. Readers can scan the code for information and purchasing the diet supplement.
This ad contains a QR code and information on downloading a QR reader. If the code is scanned the customer is entered into a cash contest and is eligible for a rebate on their purchase.
QR code on this magazine ad can be scanned for an app that works with the new Bose Wireless speaker. Play music from your phone on the speaker from anywhere.