Promoting Mobile Apps from Your Website
February 28, 2011Mobile SEO: Promoting Mobile Apps from Your Website Apps are definitely an important aspect of mobile marketing, but they are frequently not marketed effectively enough to hit critical mass or achieve the desired number of downloads, causing the project to fail, the app to loose internal support, and eventually, die on the vine (and in […]
Read MoreDriving AppStore Rankings in Google with Links
Driving AppStore Rankings in Google with Links Apps can rank in Google and other search engines. As the world of applications becomes more and more crowded, people will be looking to Google for application search. Google’s algorithm is much more sophisticated. It also has the potential of ranking applications that the AppStore does not approve […]
Read MoreOwn Your App Search Results Pages
After you Submit the Application: How to Own Your App Search Results Pages Don’t forget that the same marketing strategies that work on your traditional website will work to promote your application in Google. This includes both SEO and PPC. You can drive links from a variety of different sites directly to your app download […]
Read MoreFile Naming for Your Mobile Website
Mobile SEO: File Naming for Your Mobile Website Once you have set up user-agent detection and redirection, you can think about the file naming and architecture of your site. Just as in traditional SEO, keyword-rich urls are important in mobile SEO. Rather than relying on the dynamic urls generated by the mobile platform, you should […]
Read MoreHow to SEO for a Mobile App
How to SEO for a Mobile App As more and more clever people are submitting applications to the AppStore, the competition to rank well for application searches becomes even more stringent. Application marketplaces are very much like un-sophisticated search engines that only search a select inventory of apps, so much of what we know from […]
Read MoreMobile SEO: Considering your Mobile Web Strategy
Mobile SEO: Considering your Mobile Web Strategy Mobile web access is growing by leaps and bounds each year. If you are not paying attention to your mobile web traffic, you probably should be. Mobile web visitors tend to be the most motivated and dedicated shoppers, searchers and brand evangelists. There are a lot of different […]
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