2011 Mobile Marketing Statistics
February 24, 2012Mobile Moxie on the Road, Part 8 Presented in Sydney, Australia; April 2011 Mobile communication has emerged as an important, if not vital, tool worldwide. Mobile content and communication is an important source of news and information. It develops communities and fosters communication. It can also be used to promote assimilation with a culture or […]
Read MoreMobile PPC Strategy – Get Results
February 22, 2012Mobile Moxie on the Road, Part 7 Presented in Sydney, Australia; April 2011 Mobile ad spending is growing at breakneck speed. In 2009 approximately $416 million was spent on mobile paid advertising, and by 2014 a projected $2.55 billion will be spent in the same channel. Now is the time to educate yourself and start […]
Read MoreMobile Couponing, SMS and QR Codes: What You Need to Know
February 20, 2012Mobile Moxie on the Road, Part 6 Presented in Sydney, Australia; April 2011 So, you’re getting more widely versed in Mobile Marketing. Maybe you have optimized your site, your email campaigns, or even created an app. What do you do next? If you are targeting a mobile audience, consider integrating mobile couponing, SMS (text messaging), […]
Read MoreMobile Marketing Channel Hurdles
February 17, 2012Mobile Moxie on the Road, Part 5 Presented in Sydney, Australia; April 2011 While mobile marketing is definitely awesome, it isn’t always easy. Here we will discuss the most common hurdles in mobile marketing, and how to overcome them. For additional information on this topic, take a look at the Mobile Marketing Channel Hurdles slide […]
Read MoreAustralia and APAC Mobile Marketing Recap: 6 Trends for 2011
February 15, 2012Mobile Moxie on the Road, Part 4 Presented in Sydney, Australia; April 2011 A Look at the Major Trends In Mobile Marketing from 2011 In this presentation we explore the state of mobile marketing, take a deeper look into the Australian and South Pacific mobile marketing stats, and discuss important topics from 2011. Take a […]
Read MoreMobile Site Usability – 16 Mistakes to Avoid
February 13, 2012Mobile Moxie on the Road, Part 3 Presented in Sydney, Australia; April 2011 16 Mistakes to Avoid When Developing a Mobile Website So, you’re thinking of creating a mobile website. Good idea! Before you get started, learn these 16 mistakes to avoid and you will save yourself from a lot of wasted time and effort. […]
Read MoreMobile App Store SEO
February 10, 2012Mobile Moxie on the Road, Part 2 Presented in Sydney, Australia; April 2011 How To Optimize for Search in App Stores In this presentation we explore the tactics you can use to optimize your mobile phone applications for the search engines. Make sure to look at the AppStore SEO slide deck to see the graphs […]
Read MoreDevelop a Mobile Web App or a Phone App? How to Decide
February 9, 2012Mobile Moxie on the Road, Part I Presented in Sydney, Australia; April 2011 How To Decide Whether a Mobile Web App or Phone App is Right for You Mobile Moxie hit the road for Sydney in April, 2011 and presented on many topics for the Mobile Marketing Day and SMX Sydney. If you weren’t able […]
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