Understanding the Basics of International ASO (1/3)

Co-Authored By: Kathryn Hillis, Cindy Krum and Emily Grossman App Store Optimization, otherwise known as ASO, is a nuanced skill-set that has escaped the attention of most digital marketers.  However, it can be a critical part of marketing strategy for companies who want to drive app downloads from Google, Google Play and the iTunes App Store. While […]

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The ASO Impact of #DeleteUber

By: Emily Grossman After accusations that Uber was attempting to profit from airport protests over the weekend, many users deleted the app. Deleting Uber also quickly became a trending hashtag on Twitter (#DeleteUber), where users shared screenshots of them removing both their Uber user accounts and deleting the app itself. Many of those who deleted […]

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Understanding Mobile-First Indexing (2/3): The Long-Term Impact on SEO

By: Cindy Krum Most of us in the digital space have heard the statistic that 90% of the world’s information was created in the past two years. It is a great illustration of the immense challenge that Google is facing to pursue their goal of cataloging all the world’s information. They have made significant progress, […]

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Understanding Mobile-First Indexing (1/3): The Immediate Impact on SEO

By: Cindy Krum Google’s Mobile-First Indexing announcement has generated a lot of discussion, but no one seems too concerned just yet. This might be because Google has been touting various enterprise-wide ‘Mobile-First’ initiatives for over a year, but it could also be because Google appears to have changed their procedure for launching updates, or at […]

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