Mobile SEO: The Canonical Tag

One of the biggest problems with the current mobile search engine algorithm is that it has a difficulty understanding which page to rank when both a mobile and a traditional version of the page is available. If you leave it up to the search engines, even the mobile search engines tend to pick the traditional version of a page. This is because algorithmically, the traditional pages have more history and links than their newer mobile counterparts.

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2011 Mobile Marketing Statistics

Mobile Moxie on the Road, Part 8 Presented in Sydney, Australia; April 2011 Mobile communication has emerged as an important, if not vital, tool worldwide.  Mobile content and communication is an important source of news and information.  It develops communities and fosters communication.  It can also be used to promote assimilation with a culture or […]

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Mobile PPC Strategy – Get Results

Mobile Moxie on the Road, Part 7 Presented in Sydney, Australia; April 2011 Mobile ad spending is growing at breakneck speed.  In 2009 approximately $416 million was spent on mobile paid advertising, and by 2014 a projected $2.55 billion will be spent in the same channel.  Now is the time to educate yourself and start […]

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Mobile Couponing, SMS and QR Codes: What You Need to Know

Mobile Moxie on the Road, Part 6 Presented in Sydney, Australia; April 2011 So, you’re getting more widely versed in Mobile Marketing. Maybe you have optimized your site, your email campaigns, or even created an app. What do you do next? If you are targeting a mobile audience, consider integrating mobile couponing, SMS (text messaging), […]

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Mobile Marketing Channel Hurdles

Mobile Moxie on the Road, Part 5 Presented in Sydney, Australia; April 2011 While mobile marketing is definitely awesome, it isn’t always easy. Here we will discuss the most common hurdles in mobile marketing, and how to overcome them. For additional information on this topic, take a look at the Mobile Marketing Channel Hurdles slide […]

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Australia and APAC Mobile Marketing Recap: 6 Trends for 2011

Mobile Moxie on the Road, Part 4 Presented in Sydney, Australia; April 2011 A Look at the Major Trends In Mobile Marketing from 2011 In this presentation we explore the state of mobile marketing, take a deeper look into the Australian and South Pacific mobile marketing stats, and discuss important topics from 2011. Take a […]

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Mobile Site Usability – 16 Mistakes to Avoid

Mobile Moxie on the Road, Part 3 Presented in Sydney, Australia; April 2011 16 Mistakes to Avoid When Developing a Mobile Website So, you’re thinking of creating a mobile website. Good idea! Before you get started, learn these 16 mistakes to avoid and you will save yourself from a lot of wasted time and effort. […]

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Develop a Mobile Web App or a Phone App? How to Decide

Mobile Moxie on the Road, Part I Presented in Sydney, Australia; April 2011 How To Decide Whether a Mobile Web App or Phone App is Right for You Mobile Moxie hit the road for Sydney in April, 2011 and presented on many topics for the Mobile Marketing Day and SMX Sydney. If you weren’t able […]

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SEO: The Amazon Android AppStore

SEO: The Amazon Android AppStore NOTE: This post is actually about mobile-site SEO, as it has been done for the recent launch of the Amazon Android AppStore. There are things you might be able to glean from it about how to optimize your app submission, but that will be in another post. I just took […]

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File Naming for Your Mobile Website

Mobile SEO: File Naming for Your Mobile Website Once you have set up user-agent detection and redirection, you can think about the file naming and architecture of your site. Just as in traditional SEO, keyword-rich urls are important in mobile SEO. Rather than relying on the dynamic urls generated by the mobile platform, you should […]

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