Mobile Couponing, SMS and QR Codes: What You Need to Know

Mobile Moxie on the Road, Part 6 Presented in Sydney, Australia; April 2011 So, you’re getting more widely versed in Mobile Marketing. Maybe you have optimized your site, your email campaigns, or even created an app. What do you do next? If you are targeting a mobile audience, consider integrating mobile couponing, SMS (text messaging), […]

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Mobile Marketing Channel Hurdles

Mobile Moxie on the Road, Part 5 Presented in Sydney, Australia; April 2011 While mobile marketing is definitely awesome, it isn’t always easy. Here we will discuss the most common hurdles in mobile marketing, and how to overcome them. For additional information on this topic, take a look at the Mobile Marketing Channel Hurdles slide […]

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Australia and APAC Mobile Marketing Recap: 6 Trends for 2011

Mobile Moxie on the Road, Part 4 Presented in Sydney, Australia; April 2011 A Look at the Major Trends In Mobile Marketing from 2011 In this presentation we explore the state of mobile marketing, take a deeper look into the Australian and South Pacific mobile marketing stats, and discuss important topics from 2011. Take a […]

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Mobile Site Usability – 16 Mistakes to Avoid

Mobile Moxie on the Road, Part 3 Presented in Sydney, Australia; April 2011 16 Mistakes to Avoid When Developing a Mobile Website So, you’re thinking of creating a mobile website. Good idea! Before you get started, learn these 16 mistakes to avoid and you will save yourself from a lot of wasted time and effort. […]

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Mobile App Store SEO

Mobile Moxie on the Road, Part 2 Presented in Sydney, Australia; April 2011 How To Optimize for Search in App Stores In this presentation we explore the tactics you can use to optimize your mobile phone applications for the search engines. Make sure to look at the AppStore SEO slide deck to see the graphs […]

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Develop a Mobile Web App or a Phone App? How to Decide

Mobile Moxie on the Road, Part I Presented in Sydney, Australia; April 2011 How To Decide Whether a Mobile Web App or Phone App is Right for You Mobile Moxie hit the road for Sydney in April, 2011 and presented on many topics for the Mobile Marketing Day and SMX Sydney. If you weren’t able […]

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Promoting App Reviews with Tweets

How to Drive App Reviews, that will Drive AppStore Rankings So, we can’t know for sure, but it is a pretty good bet that rankings and reviews play heavily into ALL of the AppStores ranking algorithms. This means that the higher percent of good reviews your application has, the better it will rank when people […]

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SEO: The Amazon Android AppStore

SEO: The Amazon Android AppStore NOTE: This post is actually about mobile-site SEO, as it has been done for the recent launch of the Amazon Android AppStore. There are things you might be able to glean from it about how to optimize your app submission, but that will be in another post. I just took […]

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Adapting Traditional Content for Mobile

In most cases, when you endeavor to create a mobile website, you are planning on adapting content from your traditional website. This adaption of content can be done to varying degrees, but the minimum goal of your mobile site should be to provide a usable experience for ‘conversion.’ ‘Conversion’ is the end business reason for having a website in the first place – Whatever the goal of the site is, either to drive sales, downloads, signups or awareness, the conversion should be possible on a mobile handset without frustration.

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Mobile SEO: Pagination

Mobile SEO: Pagination – Articles & eCommerce There is a divide in the mobile community about the value of pagination. Pagination is the act of breaking long articles into multiple urls or pages on the web. It was quite popular in the early days of ‘web’ and was also quite popular in the early days […]

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