Understanding the Basics of International ASO (1/3)

Co-Authored By: Kathryn Hillis, Cindy Krum and Emily Grossman App Store Optimization, otherwise known as ASO, is a nuanced skill-set that has escaped the attention of most digital marketers.  However, it can be a critical part of marketing strategy for companies who want to drive app downloads from Google, Google Play and the iTunes App Store. While […]

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Understanding Mobile-First Indexing (3/3): Google’s Mobile-First Architecture Options for SEO

By: Cindy Krum Over the past year or more, Google has been testing different indexing and presentation models in mobile search results, as part of a transition to Mobile-First Indexing. About a month ago, Google made an announcement that indicated potential delays in launching Mobile-First Indexing; and if casual comments at conferences are any indication […]

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The ASO Impact of #DeleteUber

By: Emily Grossman After accusations that Uber was attempting to profit from airport protests over the weekend, many users deleted the app. Deleting Uber also quickly became a trending hashtag on Twitter (#DeleteUber), where users shared screenshots of them removing both their Uber user accounts and deleting the app itself. Many of those who deleted […]

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Understanding Mobile-First Indexing (2/3): The Long-Term Impact on SEO

By: Cindy Krum Most of us in the digital space have heard the statistic that 90% of the world’s information was created in the past two years. It is a great illustration of the immense challenge that Google is facing to pursue their goal of cataloging all the world’s information. They have made significant progress, […]

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Understanding Mobile-First Indexing (1/3): The Immediate Impact on SEO

By: Cindy Krum Google’s Mobile-First Indexing announcement has generated a lot of discussion, but no one seems too concerned just yet. This might be because Google has been touting various enterprise-wide ‘Mobile-First’ initiatives for over a year, but it could also be because Google appears to have changed their procedure for launching updates, or at […]

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Chrome & Firefox Updated Security Alerts for HTTP Pages

By: Ashley Berman Hale How Chrome & Firefox Will Change the Treatment of HTTP Pages that Collect Passwords  In January of this year, (2017) Chrome & Firefox will begin showing ‘non-secure’ symbols in the address bar of HTTP pages that request that include a user login. Chrome will also add the notation on pages that […]

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MobileMoxie Gives Back: 2017 Charitable Contribution Plan

By: Cindy Krum MobileMoxie has been deeply committed to the digital marketing community since its inception in 2008, offering advice and training in the form of articles, interviews and presentations. We love you guys, and really want you to know it! What you might not realize is that we also care deeply about the larger […]

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Back to Blogging in 2017

We’ve been silent on this blog for the last few years, while we focused on our clients and speaking. Now in 2017 we’re excited to be blogging more regularly again! Stay On Top of New Posts Interested in mobile marketing news and top strategies from mobile experts? Make sure you’re following our MobileMoxie social media […]

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Mobile SEO: The Canonical Tag

One of the biggest problems with the current mobile search engine algorithm is that it has a difficulty understanding which page to rank when both a mobile and a traditional version of the page is available. If you leave it up to the search engines, even the mobile search engines tend to pick the traditional version of a page. This is because algorithmically, the traditional pages have more history and links than their newer mobile counterparts.

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2011 Mobile Marketing Statistics

Mobile Moxie on the Road, Part 8 Presented in Sydney, Australia; April 2011 Mobile communication has emerged as an important, if not vital, tool worldwide.  Mobile content and communication is an important source of news and information.  It develops communities and fosters communication.  It can also be used to promote assimilation with a culture or […]

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